Wednesday, May 14, 2014

Social Media Can Make or Break Your Business




When it comes to making successful business relations and promoting organization's products and services, almost everyone understands how important is the role of social networking. LinkedIn, Twitter or Facebook offers a huge platform, based on which many companies try to enhance their social image. After all, these are the best ways to reach the maximum number of people in a very efficient and cost effective way. But it is also important to keep in mind that social media can also be used to hurt a business’s reputation.

At present, both small and big organizations add social networking activities to their marketing and sales strategies. Top managers now like to see their sales associates participating in the forums. Moreover, sales associates are also encouraged to blog, tweet or post product updates in order to encourage brand awareness and increase sale. So, business owners now know that social networking can become a remarkable business tool if used properly. But unfortunately, a few dishonest people can use the same platforms to hurt the reputation of a business. Blocking the websites can't restrict the unauthentic use of these networking sites. A person can publish unfavorable posts at home or from anywhere outside a company. As a result, it becomes very important to supervise or monitor the online conversations. And this can be done by designing and implementing an efficient social media policy. 

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