Wednesday, April 30, 2014

Taking Selling Online To A Whole New Level

Facebook Posts Must Have Pictures

Pictures easily draw attention. If an e-commerce brand post 5 times in a day on Facebook, the posts must contain some visually appealing pictures besides the text. Research shows that Facebook posts that included good pictures received 50 percent more likes and 104 percent more comments than any normal posts. A Facebook post with a good picture and link will definitely bring more traffic to the target destination and increase sale gradually.    

Invest in Developing a Mobile Friendly Interface

An e-commerce site must try to make the overall shopping experience more convenient for the Smartphone users. An increase in the Smartphone culture indicates that consumers now want mobile friendly shopping. This means e-commerce sites need to invest more in developing a more interactive interface, which can make the overall process more enjoyable and engaging for the customers. 

A Strong Call to Action Will Induce Results

After all, this is what makes a difference in the end. No matter what type of creative marketing strategy an e-commerce site thinks of employing in the process,  a need for a strong call to action at the end of a post is unbeatable. A post including a call to action, which motivates readers to take advantage of some special offers, encourages to leave feedback or comment at the end, gets better response than others. 

E-commerce strategies change according to industry movement, industry trend and market situation. As for now, these were the 5 most important tips for improving e-commerce strategy in the year 2014.     

Sunday, April 20, 2014

Generating Massive Amounts of Traffic by Khuram Dhanani

Khuram Dhanani

What makes a great site? Visually appealing photographs, a highly informative content and problem solving instructive videos. However, despite having all of these essential elements, some sites may not do well in terms of frequency of page views. Where from it gets traffic? The question remains unanswered. Organic traffic doesn’t make its way to a site on its own. It needs to be drawn through several means. Today, this article from Khuram Dhanani will talk about five creative ways to increase traffic to a website.

Long Tail Keywords Get Higher Page Ranking    
Does it need to be told again that keywords are the lifeblood of an online business? While most marketers are not anymore unaware of the importance of very specific search terms, sometimes they just miss the aim. Long tail keywords do better in increasing traffic. It’s because these long length search terms cover most important and closely matched phrases used by people online. Using long tail keywords seems more feasible because that way Google finds out the target site easily and maximum number of times.

Getting An Authoritative Voice
People tend to follow popular bloggers and social influencers. They’re the people who can encourage revolutionary ideas with their knowledge and subject authority, of course. A site, which is struggling to make a prominent place on the internet can borrow this type of people’s voice. The site owner can approach an established blogger or social influencer and request for guest blogging. The biggest advantage of this initiative is that these people will promote the post in their own circle, which will give the target site a huge traffic or online visibility in return, says Khuram.      

Quality Link Building
Fairly new sites won’t get the desired attention and trust of the target reader until they latch onto a highly authoritative site. But that can’t be done without a formal intimation and a careful approach. The owner of a new website can request other credible sources, press, clients or vendors to link to his/her site through implanted hyperlinked keywords. If the source site has already good page rank, it will surely increase the traffic to the desired destination in less than two months. 

A Wise Promotion Plan        
There has to be a promotion plan to give the post and the target site an additional boost. This can be done with the help of social media sites like Facebook, Twitter, Google and LinkedIn. Some less known small networking sites like, Tumblr and Empire avenue also can be used to share the newly crafted posts and the source.  
Interviewing a Prominent Personality and Publish it On the Site
It’s really an effective process and can be used to get the desired online visibility. Although it’s not actually so easy as it sounds, but, can be done to add a real value to the site. When people will search anything related to that person, the topic along with the target site will show up in the search result, notes Dhanani when talking about publishing. That way the site will get some additional traffic and higher search engine ranking as well. 

Recently, Vine has been a great help to people who are looking for ways to attract organic traffic to a site. This iPhone can app can help the site owner make a small 6 second video that can tell the readers what the post is all about.